Mind Goggles™ is a new consumer insight tool that helps organisations understand customer experience like never before and draws on psychology, neuro-linguistic programming and behavioural economics to show ‘how’ customers are thinking, not just ‘what’ they are thinking, communications, in particular:
- Framing and fine-tuning messaging and communications
- Finding the right language that will build rapport with customers
- Identifying the language that will most likely resonate and so drive behaviour change
Read more about Mind Goggles™
