BusinessInternational Insight Means Cause and EffectStephen Hampshire, Client Manager TLF Research, Customer Insight Magazine 2022 What is insight? For me,…Rob MacDougall14 September 2022
Business Measured marketing in mad times: Part IIIThis is the final instalment of a three-part series where we’ve looked at the impact…Rob MacDougall9 August 2022
Business Measured marketing in mad times: Part IIThis is the second of a three-part series where we look at the impact of…Rob MacDougall9 August 2022
Business Measured marketing in mad times: Part IIn this first part of a three-part series we look at the impact of the…Rob MacDougall21 July 2022
Business From change takers to change makers: Using customer-centricity as a blueprint for business recovery60:40. That’s the ratio of consumers that think things will: be permanently changed:go back to…Rob MacDougall8 February 2021
Business TLF GEMS NEWSLETTER SEPTEMBER 2020Your monthly CX and insight update from TLF Research "There's no such thing as simple.…wolff6 October 2020
Business Thinking clearly about confidence intervalsAll survey statistics come with a degree of uncertainty, which we normally call their confidence…wolff6 October 2020
Net Promoter Score Is NPS really the be all and end all of customer research?Some people think it is. NPS is a good indicator of future business growth however,…Rob MacDougall25 September 2020